eTail Asia 2020

04 - 06 August, 2020

Equarius Hotel - Resorts World Sentosa, Singapore

eCommerce Trends and Insights

How Pomelo Fashion Facilitates Guidelines during COVID-19

By: Laura Anne Danaraj
05/18/2020

In this week’s feature, I spoke with Anders Heikenfeldt, Chief Retail Officer of Pomelo Fashion. He shares on how physical stores can get social distancing right when they reopen and about the importance of communicating the most up to date accurate information to customers in times of crisis.

Behind The Curtain: The Adorn Cosmetics Story (Part 1)

This special two-part series is joined by Adorn Cosmetics CEO Briony Kennedy, a Melbourne based business woman, passionate environmental advocate, former model & beauty industry veteran.

In part 1 you'll hear about Briony's own podcasting journey, her entrepreneurial spirit, the inspiration for starting Adorn Cosmetics, the early days, challenges faced, and what went wrong.

Behind The Curtain: The Adorn Cosmetics Story (Part 2)

Part two of this series with Adorn Cosmetics CEO Briony Kennedy goes deep into the now - how Covid-19 has had its impact on the business. Briony talks about the need to adapt marketing strategies, social media do's and don'ts, and also closes with an outlook of digital marketing going forward. 

How brands can position themselves and communicate during COVID-19

By: Laura Anne Danaraj
05/11/2020

The past couple of weeks have been rough; our inboxes, text messages, television advertisements etc. have been flooded with news about COVID-19 and navigating through this crisis. It can all be a bit overwhelming to get your message across effectively and appropriately and on the receiving end, hardly digestible. This week in my chat with Michael Ryan Chan, Managing Partner, Evye LLP, we discuss how brands can position their messaging during COVID-19.

Crystal-balling the Next Wave in Retail with Sharon Gai,Global Director Market Places of Alibaba Group

By: Laura Anne Danaraj
05/06/2020

In the wake of COVID-19, non-essential brick and mortar retail have been forced to shut their doors and those in operation are to adhere to mandatory social distancing measures and various health and safety guideline. Laura Anne Danaraj spoke to Sharon Gai, Global Director Market Places, Alibaba Group, to find out what she thinks this will all lead to once all is said and done. Will eCommerce become the new norm for shopping, and how will consumer preferences change?

An inside look at outland denim and its founder James Bartle

This week's eTail Digital Transformation & Leadership podcast will feature James Bartle, the CEO at Outland Denim - the world’s most humanitarian denim. We spoke with James as he shares how the 2009 movie Taken inspired him to join the fight against human trafficking in Asia. We'll also be discussing all things digital, what it takes to be a successful leader, and the impact COVID-19 is having on retail across SE Asia.

An Inside Look at Love, Bonito with the Chief Commercial Officer Dione Song

Today we kick of our series with Love, Bonito. A brand that shed its former blog shop image and is now a 200-strong regional business.Together with the team, Dione has transformed the company and positioned it for broad global expansion. On this episode we'll hear from Dione on what the journey to build the Asian female brand of the future been like so far and a whole lot more.

3 Major Changes in the Luxury Market due to COVID-19

By: Laura Anne Danaraj

In the second part of eTail’s special series on Luxury Retail in Coping with COVID-19, I spoke with Maria Graefin von Scheel-Plessen, Global Media Manager from Germany luxury brand Montblanc, who’s dedicated to transforming the luxury maison digitally.

Will eCommerce platform BlinQ be able to save luxury retail?

By: Laura Anne Danaraj

In the first part of eTail’s special series on Luxury Retail in Coping with COVID-19, we speak with Bob Chua, Founder and CEO of luxury fashion online marketplace BlinQ, a leading FashionTech enabler in the AR and eCommerce space, focused on the Southeast Asian markets.

Retail in APAC during COVID-19

Danny Levy, Managing Director eTail, shares his views on the impact that COVID-19 has brought to the various verticals within Asia's retail industry.

*NEW*The Outlook For Martech In 2020

Today’s martech stacks include core technology platforms essential to a marketer’s day-to-day operations, such as customer relationship management (CRM) and marketing automation systems, with additional tools for email marketing, online or offline advertising, and the like.

*NEW* Mastering Cross-border eCommerce

To survive in a global marketplace, it’s no longer enough to simply sell in your home country. Cross-border trade as a revenue stream is being facilitated through advances in eCommerce and the breaking down of international barriers - and it’s a sector of the retail industry that’s growing.

*NEW* The Future Of Personalisation In Retail - Predictions And Tips For Online And Offline

The trend for personalisation in retail continues with much hype, but limited success - at least, in the eyes of consumers.

*NEW* Experience Driven Retail – Maximising In-Store Experiences

As the retail sector becomes increasingly reliant on eCommerce, providing the best possible experience for consumers - both online and in-store - will be a key differentiator between successful brands, and the competitors they leave behind.

*NEW* The Power Of Data Science And Predictive Analytics

Using data science and predictive analytics, retailers can find proactive methods of harnessing new and extensive data sources in innovative ways.

Standing out in the retail fashion industry with Love, Bonito

Love, Bonito, gives us an exclusive interview on the success of its eCommerce business in the times of transformative digitalization. Read on to find out more

Here’s How Baskin Robbins is Using Digital Technology to Connect with Its Customers

Baskin Robbins has always taken a product focused approach to its marketing but has recently changed that ethos in response to the changing habits of its customers.

Here’s How Tmall Became a Dominant Force in the Asian Ecommerce Market

When B2B retail giant Alibaba decided to launch Tmall – an ecommerce platform designed to help local and international businesses sell brand name goods to mainland Chinese consumers – it’s hard to imagine that a decade later Tmall would have 500 million active users and sit as the world’s ninth most visited website.

Here’s How Saint-Gobain Achieved Success Rapidly by Optimizing Their Integration Strategy

Saint-Gobain designs, manufactures and distributes materials and solutions which are key in the construction industry. Its solutions can be found in everything from buildings, transportation, and infrastructure.

Case Study Interactive: Siemens Healthineers

By digitally optimizing, integrating, and simplifying business processes, Siemens Healthineers are transforming healthcare. Since 2017, the organization's Digital Ecosystem platform has been directly addressing - and meeting - many of the challenges faced by healthcare providers across the globe.

Here’s How Ingram Micro Used Digital Technologies to Understand Customer Behavior and Create a Seamless Experience

Customer experience is at the fore of many business strategies in 2019. With unprecedented competition due to the global marketplace and intense pressure from huge ecommerce platforms such as Amazon, it’s customer experience which is becoming a key brand differentiator – even among B2B companies.

Here’s How Wärtsilä Is Supporting Employees Through Its Digital Business Transformation with Digital Bootcamps and State-of-the-Art Microlearning App

Digital transformation isn't just about technology – it’s also about people. As such, what digital transformation is really about is bringing together the power of technology with a culture that embraces the change it can lead for the organization.

How Huawei is Taking on Amazon and Alibaba with Its B2B Communications Services

Cloud-based services are continuing to replace legacy IT systems during the digital transformation with some industry leaders predicting that 85% of enterprise applications will be run on cloud platforms by 2025. HUAWEI is answering this call by creating cloud and network synergy for its own B2B services.

Here’s Why You Should be Looking Towards Asia for B2B Ecommerce Growth

The Asian B2B ecommerce sector is on the rise. Recent research by Forrester has identified a predicted growth of 12.1% per annum, and a promising future for the market as we move through 2018. China stands head and shoulders above the competition, outperforming the US by nearly double.

How Shell Lubricants is Encouraging Greater B2B Collaboration with Its New Campaign

Shell Lubricants believes the key to successful operational efficiency and reduced total cost of ownership is increased industry collaboration and the harnessing of the power those relationships can yield. And it’s looking to further promote this ethos with its new B2B campaign.

How Sandvik Overcame the Challenges of Becoming an Ecommerce Business and Improved Links with Customers and Suppliers, Bringing Considerable Cost Savings

Sandvik is an online tools company which has undergone a massive change in the digital age and is having to adapt to stay relevant in its field. Engineering and technology are continuously challenging our perception of what is achievable