04 - 06 August, 2020
Equarius Hotel - Resorts World Sentosa, Singapore
eCommerce Trends and Insights
Today’s martech stacks include core technology platforms essential to a marketer’s day-to-day operations, such as customer relationship management (CRM) and marketing automation systems, with additional tools for email marketing, online or offline advertising, and the like.
To survive in a global marketplace, it’s no longer enough to simply sell in your home country. Cross-border trade as a revenue stream is being facilitated through advances in eCommerce and the breaking down of international barriers - and it’s a sector of the retail industry that’s growing.
The trend for personalisation in retail continues with much hype, but limited success - at least, in the eyes of consumers.
As the retail sector becomes increasingly reliant on eCommerce, providing the best possible experience for consumers - both online and in-store - will be a key differentiator between successful brands, and the competitors they leave behind.
Using data science and predictive analytics, retailers can find proactive methods of harnessing new and extensive data sources in innovative ways.
Love, Bonito, gives us an exclusive interview on the success of its eCommerce business in the times of transformative digitalization. Read on to find out more
Baskin Robbins has always taken a product focused approach to its marketing but has recently changed that ethos in response to the changing habits of its customers.
When B2B retail giant Alibaba decided to launch Tmall – an ecommerce platform designed to help local and international businesses sell brand name goods to mainland Chinese consumers – it’s hard to imagine that a decade later Tmall would have 500 million active users and sit as the world’s ninth most visited website.
Saint-Gobain designs, manufactures and distributes materials and solutions which are key in the construction industry. Its solutions can be found in everything from buildings, transportation, and infrastructure.
By digitally optimizing, integrating, and simplifying business processes, Siemens Healthineers are transforming healthcare. Since 2017, the organization's Digital Ecosystem platform has been directly addressing - and meeting - many of the challenges faced by healthcare providers across the globe.
Here’s How Ingram Micro Used Digital Technologies to Understand Customer Behavior and Create a Seamless Experience
Customer experience is at the fore of many business strategies in 2019. With unprecedented competition due to the global marketplace and intense pressure from huge ecommerce platforms such as Amazon, it’s customer experience which is becoming a key brand differentiator – even among B2B companies.
Here’s How Wärtsilä Is Supporting Employees Through Its Digital Business Transformation with Digital Bootcamps and State-of-the-Art Microlearning App
Digital transformation isn't just about technology – it’s also about people. As such, what digital transformation is really about is bringing together the power of technology with a culture that embraces the change it can lead for the organization.
Cloud-based services are continuing to replace legacy IT systems during the digital transformation with some industry leaders predicting that 85% of enterprise applications will be run on cloud platforms by 2025. HUAWEI is answering this call by creating cloud and network synergy for its own B2B services.
The Asian B2B ecommerce sector is on the rise. Recent research by Forrester has identified a predicted growth of 12.1% per annum, and a promising future for the market as we move through 2018. China stands head and shoulders above the competition, outperforming the US by nearly double.
Shell Lubricants believes the key to successful operational efficiency and reduced total cost of ownership is increased industry collaboration and the harnessing of the power those relationships can yield. And it’s looking to further promote this ethos with its new B2B campaign.
How Sandvik Overcame the Challenges of Becoming an Ecommerce Business and Improved Links with Customers and Suppliers, Bringing Considerable Cost Savings
Sandvik is an online tools company which has undergone a massive change in the digital age and is having to adapt to stay relevant in its field. Engineering and technology are continuously challenging our perception of what is achievable