eTail Asia 2020

03 - 05 March, 2020

Equarius Hotel - Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

eCommerce Trends and Insights

*NEW* Mastering Cross-border eCommerce

To survive in a global marketplace, it’s no longer enough to simply sell in your home country. Cross-border trade as a revenue stream is being facilitated through advances in eCommerce and the breaking down of international barriers - and it’s a sector of the retail industry that’s growing.

*NEW* The Future Of Personalisation In Retail - Predictions And Tips For Online And Offline

The trend for personalisation in retail continues with much hype, but limited success - at least, in the eyes of consumers.

*NEW* Experience Driven Retail – Maximising In-Store Experiences

As the retail sector becomes increasingly reliant on eCommerce, providing the best possible experience for consumers - both online and in-store - will be a key differentiator between successful brands, and the competitors they leave behind.

*NEW* The Power Of Data Science And Predictive Analytics

Using data science and predictive analytics, retailers can find proactive methods of harnessing new and extensive data sources in innovative ways.

Fireside chat with ShopBack Co-Founder, Lai Shanru

Selected for the Forbes 30 Under 30 Asia 2018 list, well-versed in country expansion and various aspects of marketing, Lai Shanru has led teams in merchant development, campaign management and more.

eTail Asia had a fire-chat side with the Co-Founder of Shopback to understand how it started, what it did to innovate customer experience to become a cashback platform with over 8 million users in 7 Asia-Pacific markets.

Standing out in the retail fashion industry with Love, Bonito

Love, Bonito, gives us an exclusive interview on the success of its eCommerce business in the times of transformative digitalization. Read on to find out more

2 Things on Every Mobile Marketers Mind at eTail Asia

Last week, I escaped the brutal NYC nor’easter and spent a beautiful week in Singapore at eTail Asia, chatting with southeast Asia’s top e-commerce marketers. My favorite part: how legacy brands are thinking about digital.

5 Lessons On How To Transition In 5 Weeks

Aik-Phong Ng from Fave Singapore penned this article about how to handle a big transition quickly and easily.

Here’s How Tmall Became a Dominant Force in the Asian Ecommerce Market

When B2B retail giant Alibaba decided to launch Tmall – an ecommerce platform designed to help local and international businesses sell brand name goods to mainland Chinese consumers – it’s hard to imagine that a decade later Tmall would have 500 million active users and sit as the world’s ninth most visited website.

Here’s How Baskin Robbins is Using Digital Technology to Connect with Its Customers

Baskin Robbins has always taken a product focused approach to its marketing but has recently changed that ethos in response to the changing habits of its customers.

Here’s How Saint-Gobain Achieved Success Rapidly by Optimizing Their Integration Strategy

Saint-Gobain designs, manufactures and distributes materials and solutions which are key in the construction industry. Its solutions can be found in everything from buildings, transportation, and infrastructure.

Case Study Interactive: Siemens Healthineers

By digitally optimizing, integrating, and simplifying business processes, Siemens Healthineers are transforming healthcare. Since 2017, the organization's Digital Ecosystem platform has been directly addressing - and meeting - many of the challenges faced by healthcare providers across the globe.

Here’s How Ingram Micro Used Digital Technologies to Understand Customer Behavior and Create a Seamless Experience

Customer experience is at the fore of many business strategies in 2019. With unprecedented competition due to the global marketplace and intense pressure from huge ecommerce platforms such as Amazon, it’s customer experience which is becoming a key brand differentiator – even among B2B companies.

Here’s How Wärtsilä Is Supporting Employees Through Its Digital Business Transformation with Digital Bootcamps and State-of-the-Art Microlearning App

Digital transformation isn't just about technology – it’s also about people. As such, what digital transformation is really about is bringing together the power of technology with a culture that embraces the change it can lead for the organization.

How Huawei is Taking on Amazon and Alibaba with Its B2B Communications Services

Cloud-based services are continuing to replace legacy IT systems during the digital transformation with some industry leaders predicting that 85% of enterprise applications will be run on cloud platforms by 2025. HUAWEI is answering this call by creating cloud and network synergy for its own B2B services.

Here’s Why You Should be Looking Towards Asia for B2B Ecommerce Growth

The Asian B2B ecommerce sector is on the rise. Recent research by Forrester has identified a predicted growth of 12.1% per annum, and a promising future for the market as we move through 2018. China stands head and shoulders above the competition, outperforming the US by nearly double.

How Shell Lubricants is Encouraging Greater B2B Collaboration with Its New Campaign

Shell Lubricants believes the key to successful operational efficiency and reduced total cost of ownership is increased industry collaboration and the harnessing of the power those relationships can yield. And it’s looking to further promote this ethos with its new B2B campaign.

How Sandvik Overcame the Challenges of Becoming an Ecommerce Business and Improved Links with Customers and Suppliers, Bringing Considerable Cost Savings

Sandvik is an online tools company which has undergone a massive change in the digital age and is having to adapt to stay relevant in its field. Engineering and technology are continuously challenging our perception of what is achievable