eTail Asia 2025 Blog » Opinions

In this week’s feature, I spoke with Anders Heikenfeldt, Chief Retail Officer of Pomelo Fashion. He shares on how physical stores can get social distancing right when they reopen and about the importance of communicating the most up to date accurate information to customers in times of crisis.

The past couple of weeks have been rough; our inboxes, text messages, television advertisements etc. have been flooded with news about COVID-19 and navigating through this crisis. It can all be a bit overwhelming to get your message across effectively and appropriately and on the receiving end, hardly digestible. This week in my chat with Michael Ryan Chan, Managing Partner, Evye LLP, we discuss how brands can position their messaging during COVID-19.

In the wake of COVID-19, non-essential brick and mortar retail have been forced to shut their doors and those in operation are to adhere to mandatory social distancing measures and various health and safety guideline. Laura Anne Danaraj spoke to Sharon Gai, Global Director Market Places, Alibaba Group, to find out what she thinks this will all lead to once all is said and done. Will eCommerce become the new norm for shopping, and how will consumer preferences change?

In the second part of eTail’s special series on Luxury Retail in Coping with COVID-19, I spoke with Maria Graefin von Scheel-Plessen, Global Media Manager from Germany luxury brand Montblanc, who’s dedicated to transforming the luxury maison digitally.

In the first part of eTail’s special series on Luxury Retail in Coping with COVID-19, we speak with Bob Chua, Founder and CEO of luxury fashion online marketplace BlinQ, a leading FashionTech enabler in the AR and eCommerce space, focused on the Southeast Asian markets.