eTail Asia 2018

March 06-March 08, 2018

Sheraton Towers, Singapore 

Contact Us: 65 6722 9455


Attendee Information for eTail Asia 2017

Over 100 of your peers have already confirmed their seat for the upcoming eTail Asia 2017. 

This interactive forward-thinking forum is dedicated to topics surrounding the omni-channel experience, mobile technology, driving revenue and growth, data analytics, the customer journey, customer experience and provides you with the opportunity to benchmark, share ideas, find solutions for your business and build lasting relationships. 

eTail Asia 2017 will be unlike any event you've ever encountered.

If you'd like to see who has registered for the conference so far, click on the thumbnail to download the attendee list.

The Risk Reward Paradigm

Asia offers retailers the potential for uparalleled commercial reward. Increasing urbanisation, wealth and a growing middle class represents an exciting revenue growth opportunity for those who can get their operational strategy right.

Download your copy of 'The Risk Reward Paradigm'

Top factors affecting Asian E-commerce

As Asia’s e-commerce sector grows and diversifies along with the region’s respective economies, e-tailers are having to continually adapt their ongoing operations in order to cater to the needs and preferences of an increasingly discerning market.

In order to discover some of the key challenges, priorities and opportunities currently developing in the various online retailing sectors, we approached Chief Marketing Officers, Head of Digital, Head of Online Marketing and Founders of the top online retailers in Asia. What follows is a concise round-up of the top factors affecting e-commerce in Asia today, as told by our expert survey respondents.

Asias Evolving eCommerce Market

Modern consumers demand more from brands than ever before.
They expect personalised messaging and offers, and want to buy from brands that align with their unique personalities and value sets.
In Q1 of 2017 eTail Asia & WBR Digital surveyed 100 eCommerce executives based in Asia on behalf of Olapic.

eTail Asia 2017 Post Show Report

If you didn’t make it to eTail Asia 2017, here is what you missed out on:

  • Opportunity to learn from the top e-tailers in the region on how they are scaling up their e-commerce business in Asia
  • One stop platform to meet Asia’s best solution providers in the retargeting, loyalty, logistics, payments, mobile, multi-channel & analytics space
  • New interactive formats such as Case Study Revolution, Drill-down Roundtables, and Boardroom Discussions to have an open discussion about your challenges and strategies to overcome them
  • Country clinics: Leading e-commerce companies from Indonesia, Thailand, China & Malaysia shared the top trends in the region
  • 3 days to network, learn and have a good time!

Can we still reinvent loyalty programmes?

Do loyalty programmes translate into increased customer engagement? If you missed Isabel's presentation at the last eTail Asia, here's your chance to have a look.


How to master the digital retail experience in the new customer economy? Read on to see what Ken Kralick of Puma had to say at the last eTail Asia.

Gamification - Potential or hype?

What is gamification? What are the misconceptions about gamifications? Reckitt Benckiser's Rajendra Balakrishnan shares his presentation from the last eTail Asia.