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Artificial intelligence (AI) is very disruptive, dynamic, and ever-changing. Retailers aren’t merely dipping their toes in the AI pool anymore. Today’s industrial players in the retail landscape must have an adaptive and enterprise-wide mindset to integrate such technologies into their business strategies so they can cope with the heightened expectations of consumers.At the end of the day, retailers who place their consumers at the heart of their universe, incorporate new technological tools to extract maximum value out of their operations, ready to embrace change and grab the future by its horns will be best positioned to thrive in the unprecedented landscape of retail. This report delivers crucial insights gleaned from a comprehensive survey we conducted, empowering you to WIN in the face of this evolving market.

Retail has been redefined. Gen Z's digital dominance is reshaping the industry, demanding authentic connections and shared values over traditional ads. Creator commerce emerges as a potent force, projected to grow exponentially in Asia & ANZ. As consumer priorities shift towards price and AI reshapes customer experiences, retailers must adapt their strategies. Luckily, our Charting the Asian Brand Frontier in 2024 innovation brief offers a comprehensive guide to navigate these changes and thrive in the evolving retail landscape.

This interactive forward-thinking forum is dedicated to topics surrounding the omni-channel experience, mobile technology, driving revenue and growth, data analytics, the customer journey, customer experience and provides you with the opportunity to benchmark, share ideas, find solutions for your business and build lasting relationships. Get an idea of who's you'll get to meet by downloading the attendee list.

In this exclusive case study with ZALORA, we explore retail media, the new marketing phenomenon expected to be the fastest-growing advertising channel. How can retail media network bring revenue potential to brands on their platform? With 12 years of marketing experience, we find out from Alin Dobrea, Head of Marketing Strategy & Partnerships on techniques to deliver highly personalised product recommendations, increasing conversion rates and sales to drive success!

Video consumption has significantly increased over the years, with the number of digital video viewers globally predicted to reach 3.5 billion in 2023. When Superminted was hired by Lazada for a Southeast Asia-wide campaign, the restrictions made it difficult to conduct on-site production. Their solution? A remote production.

This case study is a collaboration between eTail and NARS Hong Kong, featuring NARS's launch of NARS POWERICON NFTs.

Retail has been in a state of evolution since the dawn of the internet and as the world staggers from one global catastrophe to the next, brands are being forced to re-imagine the future and adapt to the changes before them. As emerging technologies transforms science fiction into reality, it’s more than just entertainment. Brands can co-create experiences and interact with customers in new and exciting ways. The eTail Innovation brief gathers the latest research, strategies, real-world case studies examples and expert commentary to bring you an eCommerce and digital marketing toolkit designed to not only meet but exceed the expectations, desires and demands of today’s modern consumer and make improvements in agility and overall resilience of the business to stay ahead, stand out among the rest and get more profits

The traditional closed-loop, points-style loyalty program is well established, leading loyalty executives in Asia Pacific are examining the strategies that served them well in the past. Will they be robust enough to engage consumers in the new digital age? Enter the loyalty open-loop ecosystem. This next gen loyalty construct is on the minds of loyalty executives as we look to 2023 and beyond. In this report, we’ll examine loyalty ecosystem basics and how they’re being used by many leading companies today. We’ll explore these questions and more:

Want to find out what eTail Asia is like before attending the upcoming conference? Download the post show report to get the rundown our latest summit in June 2022. From positive testimonials, exciting highlights, and event statistics, you’ll discover why senior retailers in Asia attend the sell-out summit, year after year.

Gaining customer trust is imperative in today’s world. With so much choice, your relationship to your customers is what matters and building trust then maintaining it over time can sound easy and yet so many are getting it wrong. In this report, discover fundamental principles in building customer trust and ensure your foundations are in place.

As COVID-19 continues to roil economies and public health systems around the world, businesses in the hardest-hit sectors are scrambling to stay afloat. One of them is the retail industry, which is grappling with the effects of fluid government regulations around movement and retail activities. Find out how you can bridge the gap with consumers, and best practices that businesses can adopt to enhance their agility and better position themselves for the road ahead in our latest report together with SAP.

The Singapore Institute of Retail Studies (SIRS) has recently published this whitepaper as the world opens up moving towards an endemic state. In what many term the “new world”, what is in store for the Retail industry – and what has changed with Retail Frontline workers, who have shouldered the burden of keeping our essentials supplied in the face of unrelenting disruptions and risks?

During the Covid-19 pandemic, retailers have witnessed a dramatic shift in consumer behavior. Adapting to this change has been one of the major challenges retailers have had to overcome in 2020. Some challenges they have faced include disruption to the supply chain and the economic hardship of government-imposed lockdowns, causing many well-loved brands across the globe to file for bankruptcy and countless people to lose their jobsThe report aims to gain a greater understanding of how the overarching marketing tactics and strategies are shaping results from upper-funnel brand awareness to lower-funnel performance and conversion metrics within their organizations.

With digitalisation at the forefront of every retailer’s strategy, we sought to understand the major shifts in consumer psychology as we enter a new age with new expectations. What has led to the rise in social selling and what can we expect from the stores of tomorrow? What changes are being reflected in trends like sustainability and increasingly crowded markets? eTail Asia’s Survival Guide has deconstructed these trends, exploring themes like sustainability, social commerce, crowded markets, personalisation, D2C and Future Stores to address key challenges and concerns facing retail leaders and equip you with the winning strategies needed to excel today!

Consumers maneuver through a multitude of online and offline touchpoints across channels along the customer journey. How can retailers make use of technology and analytics to develop an omnichannel customer engagement strategy? Download this Mastercard report to learn how retailers can construct well-timed and well-executed consumer journeys to purchase through controlled testing and digital loyalty programs.

The retail community across APAC is facing one of the biggest challenges in recent memory, COVID-19. The virus that emerged at the end of 2019 in China has now spread across the world causing huge damage to communities and economies along the way. With countries across APAC now in lockdown, foot-traffic at most physical retail locations has ground to a standstill and retailers are facing an uncertain future.We accessed the impact that the pandemic has had on Asian retailers through this report.

B2C brands in the Asia-Pacific (APAC) region have responded to many disruptions to maintain their margins over the past two years. Significant shifts in consumer behavior resulted in a substantial increase in online purchases, and consumers’ purchasing loyalties have shifted based on their immediate contexts and which brands have had the marketing capabilities to reach them. In this report we surveyed decision makers representing some of the APAC region’s leading companies, as we break down the results, learn about key social media marketing trends across APAC and gain actionable insights into how you can succeed in this evolving market.

Based on a survey conducted with 60 senior decisions makers from Retail, Technology, Finance, Digital, eCommerce, Revenue, Product, and Payments across Asia-Pacific, we examine how retailers have navigated heightened complexity, and how they plan to sustain growth going forward. The study also sheds light on the transformational ways in which retail leaders are building more digitally-rooted, adaptive organisations -- businesses that initiate change as opposed to merely reacting to it and that embrace flexibility as a competitive advantage