Case Study: Revealing Revenue Potential

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In this exclusive case study with ZALORA, we explore retail media, the new marketing phenomenon expected to be the fastest-growing advertising channel. How can retail media network bring revenue potential to brands on their platform? With 12 years of marketing experience, we find out from Alin Dobrea, Head of Marketing Strategy & Partnerships on techniques to deliver highly personalised product recommendations, increasing conversion rates and sales to drive success!

eTail Asia 2024

Case Study: Revealing Revenue Potential - Retail Media Network