Beyond Transactions: How Fairprice Group Turns Media into Revenue

In this case study, we’ll explore exactly how FPG built an RMN that's more than just an ad platform - it's a revenue accelerator for brands and a personalized shopping experience for customers. As Jaren Loy, Head of Digital Growth at FPG, puts it: “Retail media is a powerful lever for both retailers and brands, but success depends on a strong foundation of first-party data, an omnichannel approach, and measurable results.” If you're juggling tight ad budgets, rising privacy restrictions, and pressure to prove ROI, this case study is a must-read.