eTail Asia 2024

May 14 - 16, 2024

Equarius Hotel, Sentosa, Singapore

Case Study: Remote Video Production Achieves Cross-regional Success



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Video consumption has significantly increased over the years, with the number of digital video viewers globally predicted to reach 3.5 billion in 2023. When Superminted was hired by Lazada for a Southeast Asia-wide campaign, the restrictions made it difficult to conduct on-site production. Their solution? A remote production.