eTail Asia 2021

18 - 20 May, 2021

Online (SGT)

How Retail and eCommerce Brands Are Innovating for Success in a Global Pandemic


During the Covid-19 pandemic, retailers have witnessed a dramatic shift in consumer behavior. Adapting to this change has been one of the major challenges retailers have had to overcome in 2020. Some challenges they have faced include disruption to the supply chain and the economic hardship of government-imposed lockdowns, causing many well-loved brands across the globe to file for bankruptcy and countless people to lose their jobs

In Q4 of 2020, WBR Insights surveyed 150 Heads of Retail, eCommerce, and similar from across medium-sized businesses to global brands in the APAC, EMEA, and North American regions to find out what types of marketing strategies and tactics they are using to engage with and convert their consumers. The report aims to gain a greater understanding of how the overarching marketing tactics and strategies are shaping results from upper-funnel brand awareness to lower-funnel performance and conversion metrics within their organizations.

Please note: That all fields marked with an asterisk (*) are required.

We respect your privacy, by submitting this form you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.

By clicking the "Download button", you agree to the terms of our Privacy Policy