How Retail and eCommerce Brands Are Innovating for Success in a Global Pandemic

During the Covid-19 pandemic, retailers have witnessed a dramatic shift in consumer behavior. Adapting to this change has been one of the major challenges retailers have had to overcome in 2020. Some challenges they have faced include disruption to the supply chain and the economic hardship of government-imposed lockdowns, causing many well-loved brands across the globe to file for bankruptcy and countless people to lose their jobs

In Q4 of 2020, WBR Insights surveyed 150 Heads of Retail, eCommerce, and similar from across medium-sized businesses to global brands in the APAC, EMEA, and North American regions to find out what types of marketing strategies and tactics they are using to engage with and convert their consumers. The report aims to gain a greater understanding of how the overarching marketing tactics and strategies are shaping results from upper-funnel brand awareness to lower-funnel performance and conversion metrics within their organizations.