03 - 05 March, 2020
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eCommerce Trends and Insights » B2C retail
To survive in a global marketplace, it’s no longer enough to simply sell in your home country. Cross-border trade as a revenue stream is being facilitated through advances in eCommerce and the breaking down of international barriers - and it’s a sector of the retail industry that’s growing.
The trend for personalisation in retail continues with much hype, but limited success - at least, in the eyes of consumers.
As the retail sector becomes increasingly reliant on eCommerce, providing the best possible experience for consumers - both online and in-store - will be a key differentiator between successful brands, and the competitors they leave behind.
Using data science and predictive analytics, retailers can find proactive methods of harnessing new and extensive data sources in innovative ways.