eTail Asia 2024 Blog » B2C retail

“Loyalty is tough to build, but easy to destroy”. Good customer service/experience is a cornerstone of every business and a key brand differentiator to keep customers. We had a quick chat with Brendan Gillen, eCommerce Head at Superdry to discuss about how Superdry is nailing its customer experience in such unprecedented times.

The adoption Artificial Intelligence (AI) has well underway before the pandemic outbreak; being developed continuously and integrated into strategies as companies shift their focus to recovery. This week, I managed to catch Kshira Saagar, Director of Data Science & Analytics, Global Fashion Group & The Iconic to find out more about how AI is going to revolutionize the retail space in future.

In this week’s feature, I spoke with Anders Heikenfeldt, Chief Retail Officer of Pomelo Fashion. He shares on how physical stores can get social distancing right when they reopen and about the importance of communicating the most up to date accurate information to customers in times of crisis.

The past couple of weeks have been rough; our inboxes, text messages, television advertisements etc. have been flooded with news about COVID-19 and navigating through this crisis. It can all be a bit overwhelming to get your message across effectively and appropriately and on the receiving end, hardly digestible. This week in my chat with Michael Ryan Chan, Managing Partner, Evye LLP, we discuss how brands can position their messaging during COVID-19.

In the wake of COVID-19, non-essential brick and mortar retail have been forced to shut their doors and those in operation are to adhere to mandatory social distancing measures and various health and safety guideline. Laura Anne Danaraj spoke to Sharon Gai, Global Director Market Places, Alibaba Group, to find out what she thinks this will all lead to once all is said and done. Will eCommerce become the new norm for shopping, and how will consumer preferences change?

Today we kick of our series with Love, Bonito. A brand that shed its former blog shop image and is now a 200-strong regional business.Together with the team, Dione has transformed the company and positioned it for broad global expansion. On this episode we'll hear from Dione on what the journey to build the Asian female brand of the future been like so far and a whole lot more.

In the second part of eTail’s special series on Luxury Retail in Coping with COVID-19, I spoke with Maria Graefin von Scheel-Plessen, Global Media Manager from Germany luxury brand Montblanc, who’s dedicated to transforming the luxury maison digitally.

In the first part of eTail’s special series on Luxury Retail in Coping with COVID-19, we speak with Bob Chua, Founder and CEO of luxury fashion online marketplace BlinQ, a leading FashionTech enabler in the AR and eCommerce space, focused on the Southeast Asian markets.

To survive in a global marketplace, it’s no longer enough to simply sell in your home country. Cross-border trade as a revenue stream is being facilitated through advances in eCommerce and the breaking down of international barriers - and it’s a sector of the retail industry that’s growing.

The trend for personalisation in retail continues with much hype, but limited success - at least, in the eyes of consumers.

As the retail sector becomes increasingly reliant on eCommerce, providing the best possible experience for consumers - both online and in-store - will be a key differentiator between successful brands, and the competitors they leave behind.

Using data science and predictive analytics, retailers can find proactive methods of harnessing new and extensive data sources in innovative ways.