03 - 05 March, 2020
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eCommerce Trends and Insights » cross border ecommerce
To survive in a global marketplace, it’s no longer enough to simply sell in your home country. Cross-border trade as a revenue stream is being facilitated through advances in eCommerce and the breaking down of international barriers - and it’s a sector of the retail industry that’s growing.
Selected for the Forbes 30 Under 30 Asia 2018 list, well-versed in country expansion and various aspects of marketing, Lai Shanru has led teams in merchant development, campaign management and more.
eTail Asia had a fire-chat side with the Co-Founder of Shopback to understand how it started, what it did to innovate customer experience to become a cashback platform with over 8 million users in 7 Asia-Pacific markets.