03 - 05 March, 2020
Equarius Hotel - Resorts World Sentosa, Singapore
Contact Us: 65 6722 9455
eCommerce Trends and Insights » Best practices
To survive in a global marketplace, it’s no longer enough to simply sell in your home country. Cross-border trade as a revenue stream is being facilitated through advances in eCommerce and the breaking down of international barriers - and it’s a sector of the retail industry that’s growing.
The trend for personalisation in retail continues with much hype, but limited success - at least, in the eyes of consumers.
As the retail sector becomes increasingly reliant on eCommerce, providing the best possible experience for consumers - both online and in-store - will be a key differentiator between successful brands, and the competitors they leave behind.
Using data science and predictive analytics, retailers can find proactive methods of harnessing new and extensive data sources in innovative ways.
Selected for the Forbes 30 Under 30 Asia 2018 list, well-versed in country expansion and various aspects of marketing, Lai Shanru has led teams in merchant development, campaign management and more.
eTail Asia had a fire-chat side with the Co-Founder of Shopback to understand how it started, what it did to innovate customer experience to become a cashback platform with over 8 million users in 7 Asia-Pacific markets.