eTail Asia 2025 Blog » Best practices

In this week’s feature, I spoke with Anders Heikenfeldt, Chief Retail Officer of Pomelo Fashion. He shares on how physical stores can get social distancing right when they reopen and about the importance of communicating the most up to date accurate information to customers in times of crisis.

The past couple of weeks have been rough; our inboxes, text messages, television advertisements etc. have been flooded with news about COVID-19 and navigating through this crisis. It can all be a bit overwhelming to get your message across effectively and appropriately and on the receiving end, hardly digestible. This week in my chat with Michael Ryan Chan, Managing Partner, Evye LLP, we discuss how brands can position their messaging during COVID-19.

To survive in a global marketplace, it’s no longer enough to simply sell in your home country. Cross-border trade as a revenue stream is being facilitated through advances in eCommerce and the breaking down of international barriers - and it’s a sector of the retail industry that’s growing.

The trend for personalisation in retail continues with much hype, but limited success - at least, in the eyes of consumers.

As the retail sector becomes increasingly reliant on eCommerce, providing the best possible experience for consumers - both online and in-store - will be a key differentiator between successful brands, and the competitors they leave behind.

Using data science and predictive analytics, retailers can find proactive methods of harnessing new and extensive data sources in innovative ways.