eTail Asia 2024 Blog » Omnichannel

The adoption Artificial Intelligence (AI) has well underway before the pandemic outbreak; being developed continuously and integrated into strategies as companies shift their focus to recovery. This week, I managed to catch Kshira Saagar, Director of Data Science & Analytics, Global Fashion Group & The Iconic to find out more about how AI is going to revolutionize the retail space in future.

Today’s martech stacks include core technology platforms essential to a marketer’s day-to-day operations, such as customer relationship management (CRM) and marketing automation systems, with additional tools for email marketing, online or offline advertising, and the like.

As the retail sector becomes increasingly reliant on eCommerce, providing the best possible experience for consumers - both online and in-store - will be a key differentiator between successful brands, and the competitors they leave behind.