18 - 20 May, 2021
eTail Asia 2021 Blog » Success Stories
“Loyalty is tough to build, but easy to destroy”. Good customer service/experience is a cornerstone of every business and a key brand differentiator to keep customers. We had a quick chat with Brendan Gillen, eCommerce Head at Superdry to discuss about how Superdry is nailing its customer experience in such unprecedented times.
Using data science and predictive analytics, retailers can find proactive methods of harnessing new and extensive data sources in innovative ways.