eTail Asia 2021 Blog » Customer Experience

How Superdry is nailing their Customer Experience during COVID-19

By: Laura Anne Danaraj
06/24/2020

“Loyalty is tough to build, but easy to destroy”. Good customer service/experience is a cornerstone of every business and a key brand differentiator to keep customers. We had a quick chat with Brendan Gillen, eCommerce Head at Superdry to discuss about how Superdry is nailing its customer experience in such unprecedented times.