The Magic of Play: Inside Hasbro's Strategy for Connecting with Consumers

What does it take to keep a 90-year-old brand at the top of the app charts or turn nostalgic toys into fashion icons? In today's competitive consumer landscape, creating magic that resonates across markets demands more than just beloved brands—it requires deep local insight, agile digital innovation, and staying true to your brand's core.

We recently had the exclusive opportunity to sit down with Marie Kopp, Director of Consumer Products Asia at Hasbro, who breaks down how Hasbro is balancing tradition with transformation, sharing the bold moves behind the brand’s regional success. From the explosive rise of Monopoly Go to navigating ethical sourcing decisions and fostering purpose-driven partnerships, she reveals what it truly takes to stay relevant in a fast-evolving industry.

Don't just take our word for it ... press play and discover the secrets yourself!

What you’ll discover in under 4 minutes: 

• The truth about localizing global brands—and why it’s more than just "character slapping."
• Monopoly’s digital glow-up—how it became the #1 iOS app in 2023.
• Why Hasbro says no to some big partnerships—even when the money’s right.
• The magic mix of trend, data, and nostalgia driving product success.
• What the Hasbro x Uniqlo collaboration really means for the future of retail.

Ready to unlock these invaluable strategies? Watch now and get inspired by how a legacy brand is thriving in a new era of play.