Why Physical Malls are here to Stay: BHG Retail REIT CEO's Perspective

"If you told me 10 years ago that we shouldn’t have a supermarket in our mall, I would’ve said that’s impossible. But things have changed." — Izlynn Chan, CEO, BHG Retail REIT

In a world increasingly shaped by digital commerce, what does it truly take to keep physical retail not just relevant, but thriving? For Izlynn, the answer is a bold and holistic rethinking. Discover how BHG Retail REIT is transforming its malls by strategically adapting tenant mixes, embracing omnichannel retail, leveraging cutting-edge AI for targeted marketing, and integrating deep community engagement and measurable sustainability initiatives – all while viewing competitors as vital ecosystem partners rather than threats.

Curious how they're doing it?

You'll gain valuable insights into:

• Rethinking the tenant mix – including replacing traditional supermarkets with "fashion supermarkets" and treating nearby malls as peers, not competitors.
• Embracing omnichannel retail – by helping tenants expand through online sales, delivery, and in-store pickup models.
• Harnessing AI and tech – from targeted campaigns on Douyin and Xiaohongshu to enabling AR/VR retail experiences.
• Building community, not just commerce – transforming into vital community hubs, offering far more than just shopping.
• Prioritizing sustainability – through measurable action, including motion-sensor escalators, LED lighting, and transparent ESG reporting.
• Focusing on hyper-local consumer needs – by understanding your neighborhood's evolving needs.

This isn't just about surviving; it's about thriving by creating spaces that are genuinely relevant, engaging, and indispensable to the communities they serve. Don't miss out on this fascinating discussion that offers a fresh perspective on the retail landscape!