The Rise of Retail Media Networks: How GrabAds is Revolutionising Advertising
Established in 2018, GrabAds has evolved from on-car and in-car advertisements, to a full-fledged online and offline advertising platform, and collaborating with different retailers and media partners to draw consumers’ attention and engagement.
Jennie Johnson, Head of Marketing at GrabsAds has spent over 15 years in the APAC communications and marketing industry, with experiences in Google and The Trade Desk.
In this exclusive interview for eTail Asia, Jennie dives into the future of retail media network, how improved ROI can be attained with first-party data within the apps, such as consumer behaviour and tracked conversation using the right strategies. It is a strategy that has outperformed other digital advertising platforms and is on the rise in Asia, where 87% have plans to integrate retail media advertisement in their media plans within the next year.
“Retail media network offers brands and merchants the ability to plug into different functionality within the ecosystem, whether that's deliveries, distribution of physical samples, plugging into loyalty programs, and other features”
- Jennie Johnson, Head of Marketing, GrabAds
Jennie also covers:
- How ads can be targeted with first-party data and insights
- From loyalty programs to deliveries, the versatility of a marketing ecosystem
- How timing is everything - Instant delivery is key
- The importance of constant engagement throughout a customer’s journey
Don’t miss out and catch this quick-fire interview to find out more about how retail media network can bring you more customers, drive engagement, create brand loyalty, and so much more!