Tito’s take on global expansion, innovation & engaging the modern consumers

John McDonnell, Managing Director of Tito’s Handmade Vodka is leading the spectacular growth trajectory of Tito’s Handmade Vodka who have expanded into 145 countries in the last five years.

John likes to think BIG. He’s widely credited for having established the ultra-premium tequila category around the world and more recently, taking Tito’s Handmade Vodka to global success.

In this exclusive video interview, John shares their path to sustainability – implementing ‘social partnering’ to raise funds for different communities, creating a ‘Tito’s Tasters’ that merges online & offline experiences and how to engage gen z consumers!