Simplify Your Marketing Strategy with monday.com's Campaign Management Tools
Having been in the Martech space for more than 20 years - Gavin is applying his industry expertise into helping brands and retailers of all shapes and sizes succeed in going from strategy to execution - be that online, offline or both with Monday.com. This low code- no code platform democratises the power of software so brands can build work management tools and software applications with ease, used by over 186,000 customers across 200 industries in over 200 countries around the world.
In this interview for eTail Asia - Gavin Watson, Senior Industry Lead for Marketing, Creative, and Retail at monday.com, goes into the mechanics of marketing and the importance of how data flow is managed, put out to market and measured, how it’s crucial to “being at the right place with the right customer at the right time and making sure the message is consistent.”
“If you look at all the different channels retailers are operating in, there’s many different channels and content - managing and tracking both from a brand perspective and a compliance perspective then adding on top of that - ensuring staff aren't overburdened and able to do what they need to do without too much distraction is important”
- Gavin Watson, Senior Industry Lead for Marketing, Creative and Retail for monday.com
Drawing on his experience with big box retailers, he discusses how to:
- How to optimise at store level through to range reviews, new product development, right down to how staff are being managed
- Why you must understand where consumers are interacting
- Finding the right balance of different channels (WeChat, WhatsApp etc)
- Why making sure that our brand is front and center of everything that we do. From a performance marketing perspective, it's really about being able to measure and track.