How JASPAL Group Balances Omnichannel Growth with Brand Integrity and Profitability
In fashion retail, fast growth at any cost can be tempting but as Paul David Howley, Chief Business Officer at JASPAL Group, candidly states, "It’s very easy to grow sales with high discounts but that’s not a sustainable business."
How do leading brands truly scale eCommerce without losing control of margins, operational efficiency, or precious brand identity? In this sharp and insight-packed interview, Paul reveals how one of Southeast Asia’s most iconic fashion players is navigating the complexity of omnichannel fulfillment, selective tech adoption, and brand-first decision-making. With 21 brands and over 470 stores, JASPAL Group is taking a unique path - one rooted in brand integrity, operational control, and long-term thinking - to preserve profitability in a high-disruption, high-choice environment.
Unlock JASPAL Group's strategic blueprint for navigating modern retail challenges
What you’ll discover in this insightful conversation:
- How to scale without sacrificing margins: The hidden cost traps most eCommerce brands overlook and how to build growth that actually lasts.
- When omnichannel fulfillment starts working against you: Paul shares the tipping point where store-based order fulfilment goes from efficient to expensive.
- Tech that moves the needle: From experimenting with TikTok Shop and affiliate models to identifying back-end tech that simplifies operations, how they decide what’s truly worth the investment.
- A smarter way to roll out innovation: Why JASPAL doesn’t force digital transformation across 21 brands but let success spread organically.
- Where tech investment pays off: For JASPAL, the priority is clear: invest in customer convenience and back-office efficiency. Everything else? Only if it solves a real problem.
Watch the full video to explore how JASPAL is building a modern, profitable, and brand-aligned retail business without losing sight of what matters most