How to use live streaming to build your brand and increase sales w/ Flora Hu

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In this episode of Digital Transformation & Leadership Danny Levy talks to Flora Hu, Head of eCommerce, Asia, at Carlsberg Group - One of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. They get into eCommerce livestreaming in Asia – where we are now, why a lot of it is currently boring but has a huge potential, how to use it to bring out stories, values and bridge poverty gaps, top tips, what to watch out for and how to execute in the right way.

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