Why Retail Media Networks Are Your Next Power Play
The digital advertising landscape is in constant flux. But one trend is crystal clear: Retail Media Networks (RMNs) are exploding. By 2027, global retail media ad spend is projected to surpass $100 billion, potentially overtaking TV in some markets and solidifying its position as the third wave of digital media after search and social.
What’s fueling this explosive growth? RMNs offer what no other channel can:
✅ High-intent audiences: Engage consumers in the moment they’re ready to buy
✅ Closed-loop measurement: Track ad spend directly to online and offline sales.
✅ Powerful first-party data: Thrive in a cookieless world with rich customer insights
The Asian Playbook: FairPrice Group’s RMN in Action
- 📊 70%–80% of identifiable shoppers engage with RMN ads – Huge reach, real results
- 📈 CTR of 0.5%–1.5%, with conversion rates up to 10% – Performance that speaks for itself
- 🛍️ 15% sales lift in one week during a peak campaign – Proof of impact
- 🔁 Only 13% shop across channels – Meaning there’s massive omnichannel opportunity left on the table
In this case study, we’ll explore exactly how FPG built an RMN that's more than just an ad platform - it's a revenue accelerator for brands and a personalized shopping experience for customers.
As Jaren Loy, Head of Digital Growth at FPG, puts it:
“Retail media is a powerful lever for both retailers and brands, but success depends on a strong foundation of first-party data, an omnichannel approach, and measurable results.”
If you're juggling tight ad budgets, rising privacy restrictions, and pressure to prove ROI, this case study is a must-read,
- FPG's unique omnichannel RMN ecosystem and its key components.
- Proven strategies for leveraging first-party data in a cookieless world.
- Concrete examples of successful brand campaigns and their impressive results.
- FPG's approach to closed-loop measurement and ROI attribution.
- Actionable insights and lessons learned for building or improving your own RMN strategy.
Don't let the $100 billion RMN opportunity pass you by. Download the FairPrice Group RMN case study today and gain the knowledge to apply these insights to your own marketing efforts in the evolving digital landscape.