Moloco defines the best first party data strategy for retailers

Matt has extensive experience and expertise in the retail sector. His understanding of the idiosyncrasies of retail, (thanks to his background as one of Coupang Media Group’s Strategic team) gives him a unique edge when helping brands increase revenue through the power of data and ad inventory at Moloco. In this exclusive interview, Matt defines the best data strategy for retailers and ‘why SEA has the biggest potential for growth’ among other insights into:

• How retailers can know what’s best for them when it comes to first party data
• What factors are driving retail media platform adoption right now
• How to increase profitability using first party data
• His unique predictions for retail ad tech in the next 12 months

Watch the video now.