Netflix's Community Is The Ultimate Brand Currency

06/21/2022




Netflix not only revolutionised the entertainment landscape, they changed the way people behave They changed what we watch and how we watch it.

With almost 40 million subscribers in 190 countries…From a brand perspective, there is EVERYTHING to be gained by hearing how Netflix approach customer experience, community building and personalisation because THEY ARE the revolutionaries and THEY KNOW what they’re doing.

Diphashree Das, Content & Brand Marketing Lead, Netflix is an eTail Asia speaker and expert in what she does.

In this video, find out:

  • Why community is the ultimate brand currency
  • How to build a thriving community within this model
  • Facilitating a common need - bringing people together
  • How to find and KEEP your authentic brand voice
  • Why you should TAKE RISKS.
Return to Blog