Leveraging Data Analytics for Personalized Marketing with Manasvi Sharma of Lowe's India
In his own word’s Manasvi Sharma, Vice President - Technology, Lowe's Companies “basically builds omnichannel platforms for the company” but of course, his role encompasses much more than this. As one of the second largest hardware chains in the United States - their 3600+ team serve 19 million customers every week in the U.S and Canada.
In this exclusive interview for eTail Asia 2023 - sitting at the heart of the data insights and implementation for Lowe’s - Mansavi has a true ‘insider insight’ into every aspect of their customer - the personas and how to capture user and cohort behaviours. We talked to Manasavi about the use of advanced analytics to make sense of masses of data you have so you can differentiate and offer customers truly exceptional experiences once you have the correct insights.
"To make an omnichannel journey more engaging, we have to meet the customer with where they are"
- Manasvi Sharma, Vice President - Technology, Lowe's Companies
Manasvi also shares about:
- The importance collecting comprehensive customer data and overcoming legacy systems
- How first-party data is KEY to capturing your customer’s needs and wants
- Reflecting a truly ‘omnichannel mindset’
How big of a difference can going from legacy systems to having an omnichannel data system bring? Let’s hear what Manasvi has to say!