How Emerging Brands are using Tech to Reinvent Storytelling and Personalization

Is technology transforming storytelling or just amplifying it? In this sharp, insight-packed video, Evgenia Papageorgiou, Director of Marketing – Emerging Brands, The Coca-Cola Company shares how modern marketers are using AR, AI, and contextual personalization to create deeper, more relevant consumer experiences without losing the emotional core of brand storytelling. She breaks down how a global giant balances tradition with transformation, from making calculated bets on emerging technologies to navigating ethical considerations.

If you're grappling with how to integrate technology meaningfully into your marketing strategy orsimply want a fresh perspective on what truly drives growth, this interview is a must-watch! 

What you’ll get in just a few minutes:

• The evolving art of storytelling: Evgenia reveals why the fundamentals of emotional storytelling remain unchanged even as new tech like AR offers immersive new ways to connect.
• Technology as an amplifier, not a solution: A reminder that tech can’t fix a bad strategy. Instead, it magnifies what’s already working or broken.
• The power of “spooky” personalization: Explore the rise of ethically driven AI that understands context and intention, making personalization feel natural, not intrusive.
• Pilot, Perfect, Pounce: Evgenia shares why starting small, staying agile, and focusing on consumer value and trust is key to testing new ideas with confidence.
• First mover vs. Fast follower: Hear why most brands benefit from being a smart fast follower, capitalizing on proven tech while minimizing risks and cost.

This is a must-watch perspective on how to use tech that’s rooted in purpose, not just novelty - from a marketer shaping some of the world’s most iconic beverages.