The Lenskart Effect: How to Replicate Their Omnichannel Retail Success

The retail game is changing- and fast. Today’s consumers don’t think about channels. They expect brands to show up wherever they are, offering consistent, intuitive, and engaging experiences both online and off.

Enter Lenskart—the eyewear giant redefining what it means to be omnichannel. They're not just selling glasses; they're engineering a retail revolution.

In our recent LinkedIn Live session, eTail Asia sat down with Jan Lim, Regional CEO of Lenskart (Southeast Asia and North Asia), to unpack how the brand is building an end-to-end, tech-enabled retail ecosystem—and what others can learn from it.

With leadership experience at Amazon and now spearheading Lenskart’s aggressive regional growth, Jan shared practical insights into how technology, data, and customer obsession fuel their success.

For retailers navigating rising competition and evolving customer expectations, Lenskart offers more than just inspiration—it offers a blueprint. The future belongs to those who innovate, integrate, and inspire. And Lenskart is leading the charge.

What You’ll Learn from the Interview:

The Power of Data-Driven Retail

Every interaction at Lenskart—online or in-store—feeds into an intelligent system that personalizes recommendations, optimises inventory, and enhances the shopping experience. By harnessing AI and predictive analytics, they help customers find the perfect pair, faster and smarter.

AI and the Future of Eyewear

AI at Lenskart goes beyond hype. From 3D face scanning to virtual try-ons and demand forecasting, their tools make shopping seamless, whether you're at home or in a store. This deep tech integration not only drives conversions but builds real customer loyalty.

Pricing with Precision

Through scale, supply chain mastery, and a direct-to-consumer (DTC) model, Lenskart delivers premium-quality eyewear at competitive prices. They strike a rare balance between affordability and experience—serving both value-conscious and quality-driven shoppers.

Omnichannel Mastery

Lenskart doesn’t separate physical and digital—they blend them. Their ‘phygital’ approach ensures customers can begin their journey in one channel and finish in another with zero friction. Whether it’s browsing online and picking up in-store or visiting a store for a virtual consultation, the brand meets customers wherever they are.

Lenskart’s story isn’t just about selling glasses. It’s about reimagining retail for a new generation of consumers.Watch the full interview to see how they’re doing it—and how your brand can too.