Let’s Get Phygital: The Impact of AI, Robotics and Metaverse in Retail
Harshavardhan is the Chief Marketing & Omnichannel Officer at Spencer’s Retail & Nature’s Basket, where his focus is on creating a phygital strategy for retailers.
In this exclusive interview for eTail Asia, we delve deeper in the pleasure of mixing physical and digital retail. Customers often feel a disconnect between different storefronts, especially when the standard of personalisation is different when continuing an online experience to in-store.
Harshavardhan shares about:
- Metaverse exploration - Creating a customer-centric world
- Convenience, convenience, convenience - Bringing stores closer to consumers
- Identify your customer’s needs before they realise it themselves
- Partnerships that drives last-mile deliveries