The Power of Baozun's Omnichannel Capability: Success Stories in Asia
Thomas Yeo is the Managing Director (Asia) for Baozun who oversees new market and commercial development through the creation of alliances, mergers and acquisitions. One of the earliest native e-commerce companies in China, they help international brands who want to enter the Chinese market to operate their online stores and generate online sales in the Chinese mainland market. As one of the largest economies in the world, retailers are eager to understand how to capitalise on this market by understanding its unique nuances.
We hear about the strategic acquisition of GAP China, alliances with Branded Lifestyle Asia and how Baozun have successfully built a strong presence and sales in the China market. From a technology standpoint - we hear how they are bringing their technology ‘Baozun Omnichannel Digital operating platform’ to Southeast Asia which encompasses all the experience accumulated in digital marketing, e-commerce operations, customer service, fulfillment warehouse management and last mile delivery coordination in China.
"Following on China's experience, Southeast Asia will see more omnichannel penetration."
- Thomas Yeoh, Managing Director (Asia) at Baozun
We also dive into;
- Why their extension into Korea is even more extensive due to market size (almost the size of the whole of Southeast Asia)!
- The KEY business trend they see happening in Southeast Asia: Live streaming, (Facebook, Instagram, but now increasingly also on TikTok)
- The potential of ChatGTP for retail - customer support and much more
- How you can capture Gen Z - one of the biggest spenders in China using the latest tech trends
Tune in to hear why live streaming is taking the world by storm, the strategy and success behind Baozun and why partnering with Baozun can help in achieving true impact using AI in eCommerce!