Adapting to the Digital Age: Strengthening Omnichannel Logitstics with Kevin Davis
Retail giant Marks & Spencer is focused on “Our customers’ preferred delivery option”, where consumers can get their purchases as near and as soon as possible. With more than 1,400 locations worldwide, how are they doing it?
“Optimising logistics network for the future”, that’s what Kevin Davis was made for wiith experience as former Head of Logistics at Marks & Spencers and former Head of EU Central Operations at Amazon. With M&S’s 10% yearly growth, he’s in charge of building the logistics network to enable omnichannel logistics with scalability, flexibility, and sustainability.
In this exclusive interview with eTail Asia, Kevin spills on the need for omnichannel logistics, where the transformation is focused on streamlining the process across channels and meeting customers’ demands. With 74% of consumers showing loyalty to retailers who offer efficient (same-day) delivery, having real-time data on inventory and order details is key in timely delivery fulfilment.
“For omnichannel logistics to happen, we have to integrate our technologies across our network and prioritise effectively, and change the organisation structure for the business to value both ecommerce and retail sales.”
- Kevin Davis
Kevin goes on to share:
- Customer data analysis = Efficient inventory & delivery
- How brick & mortar stores complements ecommerce streams - increasing speed of service
- How companies are scaling when dealing with FMCG during peak seasons
- Talent, the main challenge when dividing operational and retail employees
Is omnichannel logistics important for your business? I bet it is.