Brand Consistency & Social Media Strategy: Expert AMA With Patricia
Patricia Malay, a seasoned brand strategist and communications expert and currently leading Bud, a communication agency operating across APAC, brings a wealth of experience in crafting authentic, impactful brand narratives. In this AMA session, she shared invaluable insights on building brand consistency, connecting with audiences, and navigating today’s social media landscape.
So, if you are a retailer looking to integrate authenticity into every facet of your operation and ensure long-term success in your communications, watch the full video below.
Key Takeaways & Summary
- [0:08] – The Paradox of Choice: Why More Isn’t Always Better: Narrow your focus to specific audience segments rather than trying to appeal to everyone. A hyper-focused approach drives efficiency and impact.
- [2:07] – How to Define and Target Your Ideal Audience: Go beyond surveys - engage in real conversations to capture both spoken and unspoken insights. Listening is just as important as asking the right questions.
- [3:18] – The Importance of Brand Consistency and Internal Champions: Ensure your brand personality is consistently expressed across all channels, from social media to in-store experiences and customer service interactions.
- [5:59] – PR vs. Marketing: Understanding the Key Differences: PR is responsible for building the brand narrative while Marketing dives into key metrics such as website traffic and click-through rates but both works hand-in-hand to paint a bigger picture of the brand's impact when reaching out to their audiences
- [7:26] – Social Media Strategy: Choosing the Right Platforms for Your Brand: Not all platforms serve the same purpose. Define clear objectives for each one (e.g., LinkedIn for thought leadership, TikTok for trends) rather than trying to be everywhere.
- [9:44] – Paid vs. Organic Social Media: Finding the Right Balance: Balance organic content with strategic paid promotions. While organic efforts build community, paid amplification ensures key messages reach the right audience.
- [10:46] – Crisis Management: Why Prevention is Better Than Cure: A proactive crisis playbook is essential—mitigate risks before they happen. Preparation is the difference between a controlled response and a PR disaster.
What’s Next?
Patricia will be speaking at eTail Asia in May, where we’ll dive even deeper into these topics and explore how brands can stay ahead in an evolving landscape. Don’t miss her Fire-side Chat: Winning on Marketplaces/eTailers - Mastering Content, Share of Voice, and Competitive Edge: Powerful strategies to dominate the digital shelf!