Increase brand awareness and loyalty with CityU, Associate Professor

Residing in the heart of Hong Kong, City University was founded in 1984 and has a reputation as an innovative hub for top-notch professional education and research as one of the top 20 best universities in Asia.

Full of charm, Dr Esterina Nervino is an enthusiastic and versatile professional with experience in multicultural contexts holding a PhD in Applied linguistics states- "Understanding the uniqueness of the brand and convey that to consumers" is what Dr Esterina, Assistant Professor says is the key to success. In this exclusive interview, tells us:

The launch of the sales and marketing consulting unit at CityU aims to combine academic research in the area of sales strategies, marketing and companies.

• How to create an ecosystem of partners or strategies to retain customers, thus creating loyalty.
• Raising brand awareness is the main objective while entering emerging markets and checking who those customers are.
• How to Change habits or create new patterns in terms of subscription that adds value to our life 

Check out the video now