Kartik Bhatt, COO at Sharaf Retail talks about challenges faced when transitioning into eCommerce

What we loved about tackling topics with Kartik is his strategic, goal orientated outcome based mindset. Kartik Bhatt is the Group Head of eCommerce & OmniChannel Transition (Far East & GCC) at Sharaf Retail. He spearheads brands including Forever 21, Cotton ON Group, Adventure HQ, Chill-out & Hello Kitty's Omni Channel Retail Business across GCC & Far East Asia across 12 countries. With a Phd in retail anthropology & consumer behaviour and over 2 decades of retail leadership across Asia, Latin America, Europe & Far East Asia, we're looking forward to hearing him speak about how to best navigate new opportunities in a shifting retail economy at eTail Asia.

He joined us for a LinkedIn Live chat in collaboration with Parcel Monitor to share his experience and best practices on how retailers can go from a brick-and-mortar store to a thorough omnichannel business.

Kartik understands the modern consumer, and this discussion dives into specific strategies that enhance post-purchase experiences, how you can improve customer retention, strike the right balance between physical presence with online commerce strategy, and metrics to consider while choosing carrier partners.

“Retail (which is a product), the experience, the social and the community - when you can juxtapose all 4 elements and get your product, price, people, promotion, technology process and digital funnel right - you would have the right customer, right experience, right product who go out with the right need - which means - how personalised are you as a business?” 

Kartik Bhatt, Chief Operating Officer, Sharaf Retail

Being with your customers throughout the ‘whole consumption journey’ is key to Kartik’s success - he explains his recent innovation achievements and their impact on the business as it continuously evolves alongside its customers, he shares success stories of how brands like Forever 21 and Adventure HQ have remained relevant and innovative despite volatility and hyper fickle folk.

If you’re interested in learning how to keep hold of customers, reach different segments successfully, understand the most interesting retail trends and ways you can pivot quickly to snap up opportunities - this interview is for you!

To this to the FULL interview (packed with practical takeaways) CLICK HERE.

In collaboration with Parcel Monitor