Why does B2B marketing suck? w/ Nemanja Zivkovic

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In this episode of Digital Transformation & Leadership Danny Levy talks to Nemanja Zivkovic, CEO at Funky Marketing - They help fast growing B2B tech based companies grow revenue, shorten sales cycles, and lower customer acquisition costs. They get into the current state of the B2B industry, why companies talk only about themselves, features and there is no humanity, why marketing needs to be measured in a different way, what we can take from B2C into B2B and what a future that includes AI, employer branding and influencers means for B2B marketing.

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