Lessons From A Digital First Business


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In this episode Danny Levy talks to Brian Choo, Founder, Managing Director at TheSmartLocal.com. TheSmartLocal.com is a hyper-local lifestyle publication that reaches over half the Singapore population monthly. Their main audience is the 18-40 millennial demographic. Once you're able to hold the attention of this generation, you'll find engaging any segment easy. To communicate any message, you first need attention. But our noisy digital landscape is saturated with brand messages and consumed by savvy millennials who have become desensitised to advertising. Many brands struggle to get their content seen. TheSmartLocal.com help their partners cut through the clutter through original branded content that reaches millions of Singaporeans, harnessing the virality of social media.

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