Staying Ahead of the Game with Netflix

Our lives have been intertwined with digital services, where as consumers we are demanding to access these services in a more flexible and convenient manner. It’s no surprise that businesses are therefore trying to adopt the right strategy and execute it well – one of which is the subscription model.

So, what makes the subscription business model so attractive? Well, it nurtures the customer relationships over time with recurring revenue.

It also acts as an incentive to get customers to upgrade their products or services if executed well.

In this exclusive interview with Dipashree Das, Content & Brand Marketing at Neflix India, shares how Netflix has taken their business to new heights.

Key points include

• What are the top 3 drivers of growth for the subscription economy?
• How can brands address consumer’s concerns about subscription services?
• What are some key elements to look out for to understand if a subscription model is right for your brand?