Winning Big in Retail: The Power of Balancing Vision and Action

Three dynamic retail leaders shared one big message: “If you want to win today and tomorrow, you can’t choose between long-term brand building and short-term results, you have to master both.”

Colton Payne, Marketing Director – Asia, Brown-Forman, revealed how global brands like Jack Daniel’s succeed in local markets by going beyond just pushing products. Whether it’s tailoring drink strategies to match local palates or partnering with regional influencers, it’s all about creating authentic, emotional connections with consumers that build lasting brand love.

Priyanka Nath, Founder & Fractional CMO, Crux Advisory tackled the classic tension between immediate growth and long-term vision. Her advice? Build agility into your marketing frameworks. When your team has a clear north star and smart planning, you can confidently shift gears, printing when needed, but always with the bigger picture in sight.

Bella Wilvensus, Head of e-commerce, Guardian Indonesia (DFI Group), reminded us that true long-term profitability comes from knowing your customer inside and out. She also shared a fascinating case study: allowing loyalty members to redeem rewards with just one point dramatically boosted engagement, retention, and sales. The secret? Make every customer, no matter how small, feel valued.

The most successful retail brands aren’t just chasing short-term wins, they’re combining smart, agile execution with long-term brand strategies, all grounded in a deep understanding of what matters most to their customers. Want to learn the strategies that will help you future-proof your retail business?