Innovation and Tech: Key drivers for sustainability at WWF-Singapore

09/01/2022


WWF-Singapore is one of the world's most influential and accomplished independent conservation organisations. WWF-Singapore primarily focuses on tackling deforestation, the illegal wildlife trade, sustainable consumption, sustainable finance and promoting food security.

A natural leader, Vivek Kumar is the Chief Marketing Officer for WWF-Singapore, with over 20 years of diverse leadership experience. "WWF-Singapore is on a mission to create a world where humans can live in harmony with nature." We spoke to Vivek to understand technology’s role in realising this vision.

In this impressive interview, Vivek sheds light on:

  • Three key areas emerging in retail I.e. retail media network, omnichannel experience and sustainability
  • The key points to consider in achieving ESG goals
  • Why build a learning curve on ESG
  • Why we should let the voices of consumers be known to retailers
  • How innovation and technology have a massive role in achieving sustainability for brands
  • Why personal ownership and leadership are necessary

Watch the video interview now


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