How Adyen’s Unified Commerce Can Streamline and Enhance the Payment Experience
Self confessed “payments guy aka geek” - Ben Wong is the Head of Sales Singapore at Adyen APAC - the financial technology platform of choice for leading companies like Meta, Uber, H&M, eBay, and Microsoft. Adyen provides end-to-end payments capabilities, data-driven insights, and financial products for their customers with offices worldwide - they’re on a mission to give retailers a unified payment to provide cross-channel insights of their online and offline payments by connecting their back-end systems told Ben.
In this exclusive interview for eTail Asia 2023 - Ben told us some of the findings from their latest retail report like “71% of consumers actually do expect a lot more for in return for their loyalty” and on the flip side the “majority of retailers found it hard to categorise these customers” - Ben makes sense of these findings and gives us the secrets on how you can accurately recognise and target customer groups.
"A unified payment solutions does not only mean a platform where retailers consolidate their payments, but also provides the best in class checkout experience whether it is online, offline and in app." -
- Ben Wong, Head of Sales, Singapore at Adyen
We discuss topics:
- Benefits of having a unified payment system - how you capture data both online and offline
- Why seamless payments are so important today
- Why each market is different and has their own preferred method of payment - the things you should know
- Localisation - offering the right payment methods
- Why payment innovations usually come in small steps rather than big strides and how as society changes, so do the steps and functions of technology
This is a fascinating look at how payments have evolved to enable brands to create seamless, consumer experiences that uplift conversations and drive revenue growth using the full functionality of payments.
We talk about online and offline payment solutions as well as constant changes of customer behaviour and how financial technology can support retailers to keep up with demand and expectations today.