Sa Sa International's Success Story: Localized Payments and VIP Loyalty

06/12/2024

As a leading cosmetics and beauty group in Asia, Sa Sa emerges as a formidable Hong Kong-based retailer, moving in a strategic direction amidst turbulent market conditions. It seizes on creative opportunities to sustain their growth and create unique solutions for their customers. It has been leveraging on its online platforms to cement a robust customer base across multiple markets in the eCommerce space. By supercharging its digital capabilities and customer engagement, it is offering a frictionless and seamless OMO (online-merge-offline) experience to boost customer satisfaction rates.

Having amassed over 20 years of experience in local and overseas financial services and consumer journey digitalisation, Danny Ho shares his insights on elevating the personalised shopper’s experience by partnering with payment gateways to cater to new markets. As the Executive Director and Chief Financial Officer (CFO) of Sa Sa International, he dives into the need to enhance real-time visibility into their shopping and buying preferences, from pulling out purchase histories to executing checkout processes on the go.



Danny further expounds on,

  • Equipping boutique assistants with iPad devices, embracing a tech-empowered retail scene whereby customer data like membership info can be drawn for an end-to-end service!
  • Forge your presence in other markets – tap into innovative payment solutions that locals use such as Octopus card in Hong Kong as well as Alipay and WeChat Pay in China.
  • Integrating payment habits such as ‘Buy Now Pay Later’ and ‘Buy Online Pick Up In-Store’ for enhanced flexibility and convenience in the customer experience.
  • Offer relevant product promotions at the right time – unified data of payment histories can prompt members to add latest products to their carts!
  • Over 6% of their sales is accounted for VIP members – bringing long lasting value to their revenue growth and harnessing in marketing tactics such as loyalty programs to generate bigger returns!


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