Level Up Your Retail Game: AR & AI Hacks You NEED to Know

With the dawn of Augmented Reality (AR), retailers can reimagine the future of shopping. Where customers interact with products that come to life, they now have 360-degree view of trying out the latest piece of dress or suit in a physical store. It makes the experience more personalised and immersive, building customer engagement and satisfaction over time. That’s how the retail scene has taken a turn in recent years, as stated by Jo Hall, Investor, Advisor & NED and Former Chief Commercial Officer, Toys "R" Us Asia.

She lays out the opportunities futuristic technologies can bring to us – from enhancing the customer experience and creating in-store events like movie tie-ins! What the digital transformation has promised are data-driven insights that can be extracted from customer purchase histories and their digital spending behaviour. It serves as a springboard for retailers to be more obsessed in their customers: understanding their interests to tailor recommendations.

She dives into,

• The rising adoption of AI – integrating it into the core of your business operations and your brand’s DNA to optimise decision-making when it comes to product development and price points.
• User-generated content on social media – using AI to churn out valuable insights for customer interactions.
• Artificial Intelligence (AI) analyses social media trends to influence product development in real-time!