Unlocking eCommerce Growth: ZALORA's Case Study in Retail Media Success

04/24/2024

(Psst, PUMA saw a sales uplift of 600%!!) Nike, Adidas, Under Armour, even brands such as Coach and Burberry. Long-established world-renowned retail brands that have been making their marks globally are racing to be noticed through retail media network. Are you a brand struggling to reach new customers across the booming Asia market?

With access to first-party data (especially crucial in a cookie-less future) and touching the growing base of online consumers, eCommerce has soared to new heights. As the new marketing phenomenon expected to be the fastest-growing advertising channel, 87% of brands in Asia are planning to increase their retail media spend over the next year.

In this exclusive case study with Alin Dobrea, Head of Marketing Strategy & Partnerships at ZALORA, Asia’s leading Online Fashion and Lifestyle Destination, we explore how retail media network bring revenue potential to brands on their platform. With 12 years of marketing experience, we find out,

  • Techniques to deliver highly personalised product recommendations, increase conversion rates and sales!
  • Platform transformation for brands to optimise their marketing strategies.
  • The secretes to building lucrative partnerships to drive success!

Are you looking to drive conversions and foster profitable partnerships?

Grab our latest case study!


Case Study: Revealing Revenue Potential - Retail Media Network

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