Maximizing ROI: The Role of Performance Marketing in Retail Branding
Michael Ryan Chan, Managing Partner, Evye LLP passionately believes that “the core of every brand and business is a human story.” Evye LLP are an independent brand consultancy who believe in “hands-on in brand building, design thinking and journalistic content”. They were recognised by Enterprise Singapore for supporting Singapore businesses and have a unique insight into eCommerce in Asia - particularly Singapore.
In this interview for eTail Asia - we asked Michael the differences between brand and performance marketing - he gets underneath the terminology to dissect the differences and benefits. He goes into why it’s importance to be grounded in your core values and principles (and how this relates to Apple’s space computing!) as well as why you should be careful when testing and putting out content because brand perception is KEY in today’s eCommerce market and mistakes cannot afford to be made!
"I believe that a brand goes down to the leadership of the company, and it is a very emotional and intimate element of any business."
- Michael Ryan Chan, Managing Partner at Evye LLP
We hear Michael’s take on:
- How you can create a lasting positive impression on your customer if you get your marketing right
- Why you must align with your values to know your message and branding
- The importance of thinking of yourself as a ‘brand performer’
- Mistakes marketers often make and how you can avoid them
Plus - gain tips and tricks when it comes to advertising and how to overcome fighting for customers in a somewhat saturated Asian market.