McDonald's Philippines Hacks the Future: Are You Ready to Steal Their Secrets

Are you obsessed with your customers? Is your data showing you the way to success?

McDonald’s Philippines is smashing it with a 4.4 out of 5 stars rating on their app and has even caught up with major super apps! What are you waiting for? Priding itself in its feel-good food, exciting limited-time localised menu, and a superior omnichannel experience, it is executing top-notch marketing strategies in solidifying their customer base. By scaling up their initiatives such as Next-Gen stores, their Mcdelivery app and the launch of digital systems in drive through spaces, they are hoping to enhance their vision in curating an integrated and convenient user experience for their customers. When technological innovation is not only driven to reduce operational inefficiencies, but it also identifies and dives into customer pain points, it allows for them to preserve their brand awareness, trust, and affinity.

As the Head of Digital Acceleration, Denise Halaguena shares her profound insights on how to supercharge your digital transformation to thrive even in the most unfavourable conditions such as economic downturns and uncertainties. The brand leverages on hyper personalisation by pulling out repositories of data for deep customer insights, as well as tailoring order recommendations and tracking the location of every customer. They take their investments to a new level, optimising them and stretching every marketing dollar to yield higher returns, staying ahead of the curve, creating exceptional experiences for customers.

She delves into,

• Rolling out a full suite of new technologies for in-store experiences such as self-ordering kiosks for more efficient order-taking and boosts in top-line revenue. 
• Installing digital systems for quicker order fulfilment at drive through spaces – reducing waiting time and keeping it within 120 seconds!
• Optimising and re-assessing the user experience for higher customer retention!
• Leverage on data in an agile and smarter manner – conduct more accurate demand forecasting and routing customers to nearby outlets.
• Capitalising on new technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to cast a wider net of potential customers through specific digital channels!