In the era of data-driven everything, eCommerce teams are drowning in dashboards, but which metrics actually move the needle? This session explores how to streamline your measurement strategy, align teams around shared goals, and build a metrics culture that drives clarity and accountability instead of confusion. Learn how retail leaders are redefining performance indicators to focus on what truly matters for sustainable growth.

As supermarkets and hypermarkets like Alphamart, Big C, and Lotus rapidly scale their digital efforts, brands are under pressure to adapt. But capability building in bricks-and-clicks retail isn’t straightforward especially when ownership splits between modern trade and eCommerce teams with vastly different playbooks.