With experience in business analytics, digital transformation, and CRM strategy, I specialize in turning data into actionable insights that drive business growth. My expertise spans retail, fintech, consulting, and e-commerce, where I have led high-impact analytics teams, optimized data systems, and implemented automation to enhance decision-making and operational efficiency.
Main Conference Day 1, Tuesday, 24th March 2026
2:30 PM All Star Panel: Cutting through metrics overload - How can you cut through the noise of metrics overload to drive real accountability in eCommerce?
In the era of data-driven everything, eCommerce teams are drowning in dashboards, but which metrics actually move the needle? This session explores how to streamline your measurement strategy, align teams around shared goals, and build a metrics culture that drives clarity and accountability instead of confusion. Learn how retail leaders are redefining performance indicators to focus on what truly matters for sustainable growth.
Check out the incredible speaker line-up to see who will be joining Sandra.
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