Joey is a technology and digital transformation leader at COMO Group, where he spearheads strategic initiatives across the group’s retail and lifestyle portfolio. He was instrumental in COMO’s transition to Shopify Plus, architecting the technology ecosystem to enhance enterprise agility and deliver a more seamless, customer-centric commerce experience. Drawing on deep experience at Chanel, Joey brings a distinctive blend of luxury industry acumen and digital expertise, advising brands on transformation in an increasingly dynamic digital landscape.