Anton Smirnov is a digital commerce leader with 17+ years of experience in e-commerce transformation and customer experience innovation. Currently directing CX marketing at Panasonic APAC, he previously led Panasonic CIS digital transformation, building comprehensive D2C strategies across various product categories. His expertise spans omnichannel strategy, customer journey optimization, and data-driven conversion across global markets.
Main Conference Day 1, Tuesday, 24th March 2026
9:10 AM View from the Top: Leading through the fog – How can you leverage AI, real-time data, scenario modelling, and adaptive planning frameworks to reduce risk and improve resilience in a volatile world?
In today’s increasingly unpredictable global climate marked by geopolitical tensions, economic uncertainty, and shifting consumer
behaviors traditional forecasting models are no longer enough. Retailers are grappling with planning challenges across inventory,
staffing, and sales as short-term disruptions and long-term uncertainty continue to grow.
Gain insights into how you can plan in cycles, build in flexibility, and make smarter decisions in the face of uncertainty.
Check out the incredible speaker line-up to see who will be joining Anton.
Download The Latest Agenda