Eric Bruzek

Eric Bruzek

Founding Partner Amerinda Advisory
Eric Bruzek

Eric Bruzek Bio

Eric is the Founding Partner of Amerinda Advisory. He is globally experienced in business and technology strategy across numerous industries and complex environments. He has held previous positions such as Head of Future Technology – Growth Markets (Accenture), Head of Telecom / Media / Technology Strategy – ANZ (Accenture) and Managing Partner - Asia / Pacific (IBB Consulting Group). He is known for identifying strategic opportunities for disruptive technologies, as well as helping organisations navigate the risks.

Amerinda Advisory Brief

Amerinda is a boutique advisory firm that helps organisations achieve success in new ways using disruptive technologies (leading-edge technologies including AI, cybersecurity, digital twins, IoT and AR / VR). Amerinda’s services help organisations understand disruptive technologies and how to apply them to their business. Amerinda serves all industries and is vendor-agnostic, ensuring organisations get the most out of their investments.

For more information about Amerinda Advisory, please visit our website at www.amerindaadvisory.com 

Main Conference Day 2, Wednesday, 25th March 2026

9:50 AM Innovation Spotlight: From Fatigue to Fit - How to do what is right for your business today without regret and without blindly chasing GenAI trends

As GenAI adoption accelerates, many organizations are finding themselves at a crossroads: eager to innovate, but weary of overhyped promises, mounting costs and unclear ROI. This session tackles the growing sense of GenAI fatigue. Although GenAI certainly is providing value today, many alternatives exist which may be better suited for many strategic use cases.

Learn:

• Why are retailers experiencing GenAI fatigue?

• What GenAI alternatives exist?

• How can retailers address GenAI fatigue without regret?

Whether you are experimenting with GenAI or still assessing where it truly fits, this session provides an independent perspective on how to step forward in a way that is right for your business.


Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda