As GenAI adoption accelerates, many organizations are finding themselves at a crossroads: eager to innovate, but weary of overhyped promises, mounting costs, and unclear ROI. This session tackles the growing sense of GenAI fatigue. Although GenAI certainly is providing experiential value today, many alternatives exist, from machine learning to digital process automation (DPA), which may be better suited for many business use cases.

Learn:

- Why businesses are choosing alternative technologies

- What alternatives exist and how they are evolving in their own right

- How organisations are delivering measurable outcomes today while positioning themselves for the future

Whether you are experimenting with GenAI or still assessing where it truly fits, this session provides an independent perspective on how to step forward in a way that is right for your business.