Charina Widjaja is the CEO and Founder of DFW Creative, a leading digital marketing agency with offices in Singapore, Indonesia, and Thailand. Recognized as an award-winning entrepreneur, Charina leverages over 12 years of experience in elevating brands and driving global outreach through innovative campaigns. Her leadership has empowered small businesses and Fortune 500 companies alike, earning her honors such as the Rising 50 Women Empowerment Award. Charina is known for her visionary approach, creative digital strategies, and impactful collaborations across the fashion, lifestyle, and technology industries, making her an inspiring figure in international marketing and creative leadership.
Main Conference Day 2, Wednesday, 25th March 2026
9:10 AM TED Talks Panel: From screens to sims, gamified journeys and hyper-personalised commerce, what will the next generation of digital retail look like when AI meets microbrands, gamified worlds replace category pages, and culture defines the conversion funnel?
The next generation of retail is immersive, gamified, and hyper-personalised: where AI, microbrands, and culture-driven journeys converge with spatial tech, AR, and virtual experiences.
This session brings together pioneers shaping the future of shopping experiences, exploring:
- How gamified worlds, microbrands, and AI-driven personalisation are transforming online storefronts
- The rise of spatial and immersive technologies reshaping customer engagement across digital and physical spaces
- Designing experiences that are not just interactive, but emotionally resonant, memorable, and scalable
- Real-world case studies of brands leveraging AR, VR, and experiential design to create next-gen retail journeys
Join this fast-paced, TED-meets-Innovation Spotlight session to see what’s coming next for retailers, brands, and consumers and how to stay ahead in a rapidly evolving digital commerce landscape
Check out the incredible speaker line-up to see who will be joining Charina.
Download The Latest Agenda