Petros Romas is the Head of Retail & eCommerce for ANZ at Sinch, where he leads the go-to-market strategy for the region's most dynamic sector.

With over 15 years of deep expertise in the messaging industry, Petros has a proven track record of partnering with some of Australia’s most iconic, high-volume retailers across consumer electronics, grocery, and apparel. He specializes in helping these brands successfully land and expand their SMS and omnichannel messaging strategies to drive commercial growth and enhance customer engagement.

His unique perspective is shaped by experience on both sides of the table — developing strategies for technology companies and for retailers themselves. This dual expertise gives him an unapparelled understanding of the market. Petros was also part of the leadership team that achieved Australia’s fourth-largest technology exit, a testament to his ability to build and scale high-value businesses.